Chengdu Jinwell Hotel

Daily Life in Sichuan, Culture of Anyi (comfortable) and Bashi (satisfying)

Project Name   Chengdu Jinwell Hotel

Project Type   Interior Design

Project Area   16,000㎡

Completion Date   Under Construction

Perspectives of “Local” and “Traveler” 

Tradition and Fashion Coexist

Embracing Life Details and Fashions.

Standing at the City Center.

Using the "exterior view" to explore hidden anecdotes and culture details.

Sichuan culture is the base, business life is the intermediary, and home-like feeling is the target.

Located at the intersection of Gaosheng Bridge and the 4th section of the 1at ring road in Chengdu, the hotel is about 1km away from Wuhou Temple and Jinli and has 3 universities within a perimeter of 2 kilometers, including Southwest Minzu University, West China Medical University of Sichuan University and Chengdu Institute of Physical Education.

Standing at an intersection of Metro Line 3 and line 5, it is a typical over-metro complex in urban center, with metros connecting the most representative cultural and commercial destinations in Chengdu such as Tianfu Square, Chunxi Road, Taiguli and so on.

Based on the atmosphere, culture, and history, the local stories, spirits, civilization and development advantages are refined, which can show the "authentic" Sichuan in the perspective of the local, the "cordial" Sichuan of neighbors, and the "vital" Sichuan of travelers.

The brand is built upon three dimensions: daily life, transmission and experiences.

Business practices, experiences, memories and transmission interact through the brand building, space design and media influence.